Privacy Policy

New Phase Electric Privacy Policy

New Phase Electric ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (the "Website") or interact with us through the Website, including when you submit information through our lead generation form (the "Form"). By submitting the Form, you expressly consent to being contacted by us regarding electrical services and agree to receive marketing communications from us, which may include emails, phone calls, or text messages about our services, promotions, or related offers. Please read this Privacy Policy carefully. By using the Website or submitting information to us, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Website or provide us with your personal information.

Information We Collect

We may collect the following types of information when you use our Website or interact with us:

a. Personal Information You Provide

When you fill out the Form or otherwise contact us, you may provide personal information, including but not limited to:

Name
Email address
Phone number
Address or project location
Any additional information you choose to provide in the Form or other communications (e.g., details about your electrical service needs)

By providing this information through the Form, you consent to us using it to contact you about electrical services and for marketing purposes, as described in Section 2.

b. Automatically Collected Information

When you visit the Website, we may automatically collect certain information about your device and usage, including:

IP address
Browser type and version
Operating system
Referring website or source
Pages visited on the Website
Time and date of your visit
Other browsing behavior (e.g., time spent on pages, links clicked)

We use privacy-friendly analytics tools, such as Fathom Analytics, which do not rely on cookies for tracking (see Section 2.f for details). However, we may use essential cookies or similar technologies for Website functionality. You can manage your cookie preferences through your browser settings.

c. Information from Third Parties

We may receive information about you from third parties, such as marketing partners or analytics providers, to the extent permitted by applicable law. This may include demographic information or data about your interests to help us better understand our audience.

How We Use Your Information

We use the information we collect for the following purposes:

Lead Generation and Communication: To contact you via the methods you provided (e.g., email, phone, text) for the purpose of providing a project estimate, discussing your electrical service needs, or responding to your inquiries.
Service Improvement: To analyze Website usage, improve our services, and enhance your experience on the Website.
Marketing and Promotions: To send you promotional materials, updates, or offers about our services, where permitted by law. You may opt out of marketing communications at any time (see Section 6).
Legal Compliance: To comply with applicable laws, regulations, or legal processes, or to protect our rights, property, or safety, or that of others.
Analytics: To understand how users interact with our Website and services, using privacy-friendly tools like Fathom Analytics.
Website Analytics: We want to process as little personal information as possible when you use our website. That’s why we’ve chosen Fathom Analytics for our website analytics, which doesn’t use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA, and CCPA (including CPRA amendments). Using this privacy-friendly website analytics software, your IP address is only briefly processed, and we (running this website) have no way of identifying you. As per the CCPA/CPRA, your personal information is de-identified. You can read more about this on Fathom Analytics’ website.

The purpose of us using this software is to understand our website traffic in the most privacy-friendly way possible so that we can continually improve our website and business. The lawful basis as per the GDPR is “Article 6(1)(f); where our legitimate interests are to improve our website and business continually.” As per the explanation, no personal data is stored over time.

Fathom Analytics processes data anonymously and aggregates information such as page views, unique visitors, and general device or browser types without collecting or storing personally identifiable information. This approach aligns with other U.S. state privacy laws (e.g., Virginia's CDPA, Colorado's CPA, Connecticut's CTDPA, and Utah's UCPA) that require transparency in data collection and de-identification where applicable, as well as federal frameworks like COPPA for protecting children's privacy. No consent is required for this analytics tool since it does not involve cookies or personal data processing that triggers such obligations under GDPR or similar laws. If you have questions about data practices or wish to exercise rights under applicable laws (e.g., access, deletion, or opt-out under CCPA), please contact us.

How We Share Your Information

We do not sell your personal information. However, we may share your information in the following circumstances:

Service Providers: We may share your information with third-party vendors who perform services on our behalf, such as website hosting, analytics, or customer relationship management. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
Legal Requirements: We may disclose your information if required to do so by law or in response to a subpoena, court order, or other legal process.
Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
With Your Consent: We may share your information with other parties if you provide explicit consent.

Your Choice and Rights

You have certain choices and rights regarding your personal information:

Opting Out of Communications: If you no longer wish to receive marketing communications from us, you can opt out by following the unsubscribe instructions in our emails or by contacting us directly (see Section 9). Note that opting out of marketing communications does not affect transactional or service-related communications, such as responses to your inquiries or project estimates.
Cookies: You can disable cookies through your browser settings, but this may affect your ability to use certain features of the Website.
Access and Correction: Depending on your jurisdiction, you may have the right to access, correct, or delete your personal information, or to restrict or object to its processing. To exercise these rights, please contact us using the information in Section 9. We will respond to your request in accordance with applicable law.
Do Not Track: Some browsers offer a "Do Not Track" feature. Our Website does not currently respond to Do Not Track signals, as there is no uniform standard for interpreting them.

Data Security

You have certain choices and rights regarding your personal information:

Opting Out of Communications: If you no longer wish to receive marketing communications from us, you can opt out by following the unsubscribe instructions in our emails or by contacting us directly (see Section 9). Note that opting out of marketing communications does not affect transactional or service-related communications, such as responses to your inquiries or project estimates.
Cookies: You can disable cookies through your browser settings, but this may affect your ability to use certain features of the Website.
Access and Correction: Depending on your jurisdiction, you may have the right to access, correct, or delete your personal information, or to restrict or object to its processing. To exercise these rights, please contact us using the information in Section 9. We will respond to your request in accordance with applicable law.
Do Not Track: Some browsers offer a "Do Not Track" feature. Our Website does not currently respond to Do Not Track signals, as there is no uniform standard for interpreting them.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, we may retain your contact information to follow up on your inquiry or project estimate, or to comply with legal obligations.

Third Party Links

The Website may contain links to third-party websites or services that are not owned or controlled by New Phase Electric. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our Website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16 without parental consent, we will take steps to delete it as soon as possible.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:

New Phase Electric

Centennial, CO

(303) 921-7145

info@newphase-electric.com

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other reasons. We will notify you of any material changes by posting the updated Privacy Policy on the Website with a revised "Last Updated" date. Your continued use of the Website after such changes constitutes your acceptance of the updated Privacy Policy.

International Users

The Website is operated in the United States and is subject to U.S. law. If you are accessing the Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and operations are located. By using the Website, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence. We reserve the right to geo-block countries and locations where we do not offer services.

Last Updated: November 22, 2025